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⭐Luke Goodwin - Creator of The LEARN Framework™

Fix what’s really holding your course back — with expert learning design

If your course isn’t getting the engagement, completion, or repeat buyers you expected, the problem usually isn’t your knowledge.

It’s your learning design.

I help online course creators diagnose exactly where learners disengage — and redesign their courses so it delivers real transformation, not just content.

Choose the level of support that best fits your current situation.

Online Course Diagnostic™

$297

Creators who want clarity, direction, and quick wins — without a full overhaul.

  • LEARN Framework™ Diagnostic
  • Summary Diagnostic Report
  • 60-Minute Action Plan Call
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Deep Dive Diagnostic™

$849

Creators who want a clear, expert-led redesign plan before investing time or money rebuilding their course.

  • Everything in the Online Course Diagnostic™+
  • Complete Line-by-Line Course Analysis
  • Detailed action plan on 
  • Redesign roadmap
  • 60-minute strategy call
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Redesign Partnership

$3500

For creators who want their course to become a flagship product

  • Everything in the Deep Dive Diagnostic™+
  • Done-with-you Redesign
  • 3x 1:1 Learning Design Calls
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Scroll down for more information about each service

The Online Course Diagnostic™

Fast clarity on what’s broken — and how to fix it

This is a high-impact diagnostic for course creators who want expert eyes on their course without committing to a full redesign.

You’ll finally understand why learners aren’t engaging or completing — and what to do about it.

BEST FOR:
Creators who want clarity, direction, and quick wins — without a full overhaul (yet).

 

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What's included

✔ LEARN Framework™ Diagnostic
A structured expert review of your course using the five pillars of effective learning design:

✔ Summary Diagnostic Report
A clear, no-fluff breakdown of:

  • What’s working
  • What’s hurting engagement and completion
  • Your biggest opportunities for improvement

✔ 60-Minute Action Plan Call
We walk through your findings together and turn insight into clear, prioritised actions you can implement immediately.

The Deep Dive Diagnostic™

A forensic analysis of your entire course experience

This is for creators who don’t want surface-level insight — they want precision.

The Deep Dive Diagnostic goes line by line through your course to uncover structural, instructional, and experience-level issues that directly affect learner outcomes.

BEST FOR:
Creators who want a clear, expert-led redesign plan before investing time or money rebuilding their course.

 

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What's included

Everything in the Online Course Diagnostic™, plus:

✔ Complete Line-by-Line Course Analysis
Every module, lesson, activity, and transition reviewed through a learning design lens.

✔ Detailed Action Plan
Not just what to fix — but how, why, and in what order to create momentum and early wins for learners.

✔ Redesign Roadmap
A strategic blueprint showing:

  • What to redesign first
  • What to simplify or remove
  • Where to deepen learning (without adding overload)

✔ 60-Minute Strategy Call
A focused strategy session to align your redesign with your business goals — engagement, completion, and long-term customer value.

The Redesign Partnership

Done-with-you course redesign — from insight to implementation

This is the highest-touch option for creators who want real transformation, not just recommendations.

We don’t just diagnose the problem — we redesign your course together, step by step, using proven learning design principles.

BEST FOR:
Creators who want their course to become a flagship product — one learners finish, recommend, and buy from again.

 

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What's included 

Everything in the Deep Dive Diagnostic™, plus

✔ Done-With-You Course Redesign
I work alongside you to:

  • Restructure modules and lessons
  • Improve learning flow and momentum
  • Redesign activities for real behaviour change
  • Reduce overwhelm without dumbing down content

✔ 3 x 1:1 Learning Design Calls
Focused design sessions where we:

  • Make key redesign decisions together
  • Pressure-test ideas
  • Ensure the course delivers real learner outcomes

✔ Expert Learning Design Partnership
You’re not guessing. You’re building with 20+ years of professional learning design experience guiding every choice.